Pfizer selected actress Zoe Saldana for the Viagra ad campaign because her image aligns perfectly with their target demographic: women aged 35-55, confident, successful, and health-conscious. Saldana projects an aura of vitality and empowerment, appealing to this group’s desire for a fulfilling life.
Her extensive acting career and diverse roles showcase versatility and relatability. This broad appeal minimizes the risk of alienating any segment within the target market. Her positive public image and strong social media presence provide an additional boost to the campaign’s reach and visibility.
Furthermore, Saldana’s association with high-profile brands demonstrates her marketability and reliability. The agency likely conducted extensive market research showing a high level of positive consumer sentiment towards Saldana, minimizing potential negative backlash. Her casting represents a calculated risk-mitigation strategy.
Finally, Saldana’s professional demeanor and strong communication skills assure a credible and impactful delivery of the Viagra brand message. The agency likely evaluated several actresses before selecting Saldana based on a variety of data points confirming her suitability for this specific campaign.
